Culinary tourism enthusiasts visiting Playa del Carmen are in luck. Royal Hideaway Playacar, a hotel that is always at the forefront of guest services, brings the local culture even closer to its customers through their taste buds.

How? The vanguard chef Alejandro Sánchez, who has been coordinating the hotel’s culinary creations since early 2018, is a pioneer in the Riviera Maya for “zero kilometer” cooking.

This trend attempts to connect diners with the destination through the ingredients: local products are delivered fresh to the kitchen from the hotel’s surrounding area.

It is a form of sustainable cuisine that promotes local ingredients and also helps diners learn more about the food in the region. Some of the dishes made with 100% Mexican ingredients that are already available at Las Ventanas restaurant include a popular Caribbean dish based on bluefin tuna and another centered around the Mexican Creole hairless pig.

Royal Hideaway Playacar

Local bites, inside and outside the kitchen

This concept is based on local ingredients and is aligned with the existing services available at the hotel, such as cocktail-making classes with a mixologist or weekly tequila-tasting events at Spices Bar so guests may try the different types of 100% local agave spirits.

About chef Alejandro Sánchez

This Michelin-starred chef and expert sommelier has extensive international experience that brought him to Mexico in 2014. The restaurant named after him that he ran in Roquetas de Mar, Almeria, earned him a Michelin star, and chef Alejandro Sánchez is now committed to bringing the best of Mediterranean cuisine to Mexico with the aim of creating fusion dishes using local ingredients.

Discerning diners in search of a complete culinary connection with Mexico should plan Royal Hideaway Playacar as their next destination.


London, August 2018: Newly opened in February this year, Royal Hideaway Corales Resort, has been shortlisted for the AHEAD Europe Awards under the ‘Spa & Wellness’ category. AHEAD celebrates hospitality and design around the world. The awards are dedicated to the relentless pursuit of the exceptional, recognising design in all its forms, and the guest experiences created inhospitality projects worldwide.Results will be announced on 19 November 2018.

Built by award-winning Spanish architect Leonardo Omar and designed by the renowned MKV Design (London), together they have created an innovative modern resort with cutting-edge design. Drawing on the local surroundings and underwater sea life, the communal areas are inspired by the intricate formation of coral. Using fractural geometry design in the communal areas, which mirror the shape of the coral, the hotel seeks to raise awareness about the delicate natural beauty of the marine world. The hotel has also won ‘Best New Hotel 2018’ at theEuropean Hospitality Awards and ‘Best Hotel Villa’ at the World Travel Awards.

Spa of the Royal Hideaway Corales Resort

The spacious 1,000m2 spa has been created to be a peaceful place to relax and unwind for adults only. With floor to ceiling windows in the reception and gym, the space makes the most of the natural light and has a sense of bringing the outdoors in. Guests can enjoy a range of treatments in one of the seven private luxury spa suites or relax and unwind in the hydrotherapy circuit which is thoughtfully designed to be part-covered so guests can use it in any weather. Facilities also include hammam; sauna; sensation showers; fitness centre and a barber/beauty shop.

Located on The Costa Adeje in South West Tenerife this 5* resort is surrounded by an oasis of nature reserves. It is split into two hotels – the adult specific ‘Royal Hideaway Corales Beach’ which is created exclusively of Junior Suites, complete with ocean view terraces, and the family-friendly ‘Royal Hideaway Corales Suites’ which have 114 deluxe ocean-view suites with private terraces. The hotel has nine restaurants with its rooftop restaurant, Maresía, being headed up by the Padrón Brothers, who are the only Chefs to specialise in Canarian cuisine with a Michelin star. The resort also offers a bespoke collection of local experiences to guests.


Dubai, United Arab Emirates, 14 August 2018: The Spanish hospitality holding giant Barceló Hotel Grouphas announced a new milestone in its regional expansion plans. The group will debut its newest project Occidental IMPZ Dubai, Conference and Events Centre,set to open in September 2018. The opening signifies the group’s plans to cement its brand presence in the Middle East and significantly increase its footprint across the next five years.

With close proximity to the EXPO 2020 landmark and only 30 minutes away from the Dubai airports, the new hotel will be located in the epicentre for corporates and offer an array of modern meeting and conference rooms for exhibitors.

From concept to completion, Occidental IMPZ Dubai, Conference and Events Centre represents a modern and striking additional to Dubai’s hospitality scene,” says Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the Middle East. “We continue to grow in UAE and we are adapting our strategy to suit the unique needs of the local residents as well as international business and leisure travelers. There is a strong demand for Barceló in the Middle East and a desire for the distinctive design, prime locationsand all-round top quality service that we are known for worldwide”.

The new property is just one of eight new ventures the group announced were in the pipeline for the Emirates – as commented earlier this year by Jaime Buxó, Chief Development Officer at Barceló Hotel Group. As a pioneer for hospitality globally, Barceló Hotel Group’s vision is to provide its excellence in service across the United Arab Emirates. Barceló Hotel Group currently operates two hotels in the region – Barceló Residences Dubai Marinaand Occidental Sharjah Grand -and planning to open new hotel Barceló Al Jadafin Dubai in June 2019.8.

Occidental IMPZ Dubai, Conference and Events Centre will offer 239 expansive rooms with accessible amenities and a contemporary interior. Catering to business travelers, the guestrooms and the five meeting rooms will be equipped with cutting-edge technology featuring Smart Automation System, Smart TVs and high-speed Wi-Fi. In addition, the hotel will provide with six unique cuisine offerings, a ballroom, conference area, two swimming pools and a fitness centre.

Guestrooms and Suites
The property will include two buildings adjacent to one another and connected via X. Both buildings – Target and Seeb, will each house111 and 128 spacious rooms as well as conferenceareas with projectors and screens. The vast ballroom and foyer will make for an ideal location to host bigger themed events. Divided into, classic and superior room, junior suites and suites, the hotel will welcome business and leisure guests to unwind, whilst exploring the cosmopolitan city and its surroundings.

Authentic Spanish Cuisine
Visitors can find a range of distinctive cuisine experiences that speaks to all the senses including an All-Day dining, Coffee Shop, Tapas Sports Bar, Pool Bar, a Rooftop Lounge, and a multifunctional dining offering.The outlets are set to revitalise the Dubai social scene with tastes and ambianceinspired bythe vibrantSpanish culture.

Wellness and Leisure
The property will feature anextensive gymnasium, giving guests the option to access box gym packages for high-intensive exercise, or sign up for a muscle relaxing yoga and pilates session. In addition, beauty and spa serviceswill be available and each building has its own temperature-regulated pool.

About the Barceló Hotel Group:

Barceló Hotel Group is a family run business with over 85 years of history. It is part of the extensive tourism offerings of the Barceló Group including tour operators, incoming services, an airline and 700 travel agencies.

The Barceló Hotel Group is the hotel division of the Barceló Group, which is the 3rd largest chain in Spain and the 29thin the world. It currently operates 247 leisure and city hotels with 4 and 5 stars, and over 53,000 rooms in 22 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts y Allegro Hotels.


July, London 2018:The Barceló Hotel Group is delighted to announce the management of two hotels in Morocco. Located in Tánger and Agadir, this will form part of the group’s global expansion plans.

The urban hotel in Tánger has 138 rooms and boasts a fantastic location on the picturesque corniche and is just a ten-minute walk from the historic centre. Meanwhile in Agadir, guests will find a fun resort located close to the popular promenade which runs along the coast. In both hotels, guests can expect to find a varied foodie offering with a buffet and an a la carte restaurant; a bar and outdoor pools. The Tánger hotel also lends itself to business guests with MICE facilities, whereas the Agadir resort is aimed at leisure guests and has a wide range of sporting facilities including mini-golf, a tennis court and a basketball court.

Barceló Tánger

Having first launched in Morocco in 2006 with Barceló Casablancaand then Barceló Fez in 2011, this North Africa hotspot is a key destination for the group. In addition to these two properties will be the launch ofBarceló Anfa Casablanca, which is set to open at the end of this year, taking the total rooms on offer throughout Morocco to 888 across five hotels.

Allegro Agadir

Jaime Buxó, the Chief Development Officer of the Barceló Hotel Group comments: “we are very excited to be adding to our portfolio in Morocco, offering two new destinations for our guests. Following the refurbishments of the hotels to transform them into a Barceló and Allegro hotel respectively, we hope to see them benefit from the commercial experience of the group which spans more than 85 years.


Following the creation of the “El Embajador around the world” prize at the beginning of the year (coinciding with the celebration of the 62nd anniversary of El Embajador, a Royal Hideaway Hotel) as an award that every 12th of February recognizes and rewards the work of people on both a national and international level whose projects are achieving integration and an impact on a social level, as well as encouraging the protection of the environment and promoting gender equality, the emblematic establishment wanted to strengthen its alliance with the María Batlle Foundation, co-organizer of the previous award and specialized in the development of the democratization of knowledge in the Dominican Republic, with the launching of the “El Embajador for integration” program.

El Embajador, a Royal Hideaway Hotel

On this occasion it is a series of conferences which share the objective of promoting and supporting integration. The first presentation chosen concerns “Cultural democratization” and is presented by a true expert in the field: Michel Lo Monaco, Cultural Democratization and Territorial Action Manager at the Louvre Museum in Paris (France), an institution which has signed a collaboration agreement with the Maria Batlle Foundation.

It is a real honor for our organization to have signed a collaboration agreement with the Louvre Museum, to be able to consult their experts and apply successful methods of creating cultural democracy in the Dominican Republic, in our education, culture and tourism, which is a real necessity” says the Dominican artist, president and founder of the Foundation, María Batlle.

During the presentation, which will take place on Wednesday June 27th at 9 o’clock in the Gran Embajador salon, Lo Monaco will explain how the Louvre, one of the most important museums in the world, has been able to bring culture to society, eliminating barriers of all kinds and ensuring that 98% of the art gallery is accessible to everyone, among other interesting topics.

Gran Embajador Salon

According to Ventura Serra, manager of the hotels belonging to the Barceló Hotel Group in Santo Domingo, “we wanted to start this series of presentations with a subject particularly important to us here at El Embajador, a Royal Hideaway Hotel, and this is because we also wish to encourage integration in our field, the hospitality business, for example by eliminating architectural barriers when we recently refurbished the hotel, incorporating accessible rooms and adding Braille to much of our signage, among other actions”.

About Royal Hideaway Luxury Hotels & Resorts:

The art of fine moments perfectly defines the Royal Hideaway Luxury Hotels & Resorts establishments. Positioned in the luxury segment as guardians of the exquisite, these destination hotels provide an experience of luxury. There are two hotels belonging to this exclusive collection in Latin America, the Royal Hideaway Playacar, an exclusive Adults Only resort on the Riviera Maya (Mexico) and the iconic El Embajador, a Royal Hideaway Hotel in Santo Domingo (Dominican Republic). In Spain, Royal Hideaway has five distinguished establishments: La Bobadilla, a Royal Hideaway Hotel, in Loja (Granada); Hotel Formentor, a Royal Hideaway Hotel in Formentor (Majorca), Asia Gardens, a Royal Hideaway Hotel, in Finestrat (Alicante), Royal Hideaway Sancti Petri in Sancti Petri (Cádiz) and the Royal Hideaway Corales Resort in La Caleta (Tenerife). Seven different hotels united by shared values and their own interpretation of the art of living.


April 2018.-  When someone asks Scott Schuman what it takes to have the honor of standing in front of his camera lens, his response is always the same: a unique style that reflects a special personality and goes beyond time and trends. It is no surprise that the photographer who in recent years changed the rules of style is now the pioneer of finding it outside of fashion weeks by taking photos of the guests at one of the most iconic hotels in the world and the best luxury hotel in the Dominican Republic: El Embajador, a Royal Hideaway Hotel.
Scott Schuman
Scott Schuman
The Royal Hideaway brand and the photographer have joined forces for a second time in this exclusive experience for guests: their stay at El Embajador, a Royal Hideaway Hotel, is immortalized by the camera of one of the most acclaimed fashion photographers in the world. A series of photographs are transformed into a campaign filled with unique moments, The Guest List, in this second edition following the first campaign at Royal Hideaway Playacar, Mexico.
El Embajador, a Royal Hideaway Hotel
El Embajador, a Royal Hideaway Hotel

On this occasion, Scott Schuman captures guests who personify the urban luxury of a legendary hotel that is a symbol of Santo Domingo. “A hotel’s guests are closely tied to the vibes it gives off. Certain places in the world are able to represent the local culture of their surroundings, and El Embajador is without a doubt one of those destinations,” states the American photographer.

This hotel has become a true emblem of culture in the Dominican Republic and its magic has been conveyed throughout its 62-year history by maestros such as Francis Ford Coppola in scenes from The Godfather Part II. The hotel that is now being photographed by Scott Schuman is the same one where members of the Kennedy family have stayed, a number of political summits have been held, and fashion legends such as Carolina Herrera and Oscar de la Renta have confirmed its status as a symbol of style.
The Guest List: The experience of being photographed by a fashion icon

Giving guests the exclusive feeling of being immortalized by a fashion photography legend is the concept behind The Guest List project. The campaign conveys the personality of Royal Hideaway through the people who best represent it, the chain’s guests, and by the person that is best able to capture them: Scott Schuman, the photographer who is an expert in reflecting the soul of the places he visits through people.

My job is rather simple. I travel the world and take photos of people, places, interior spaces and landscapes that inspire me, and then I share them on the Internet,” the photographer explains about his work.
About El Embajador, a Royal Hideaway Hotel
With a foundation based on the luxury of the most exclusive and quality service, El Embajador is a unique establishment located in a stimulating and multicultural city. Backed by a 62-year history, the hotel is a cultural symbol of Santo Domingo and a place that locals and travelers must visit.
Its 298 rooms are strategically positioned to offer views of the Caribbean Sea, the city and the exotic gardens surrounding the building. Decorated with a timeless classic elegance, the rooms have been recently renovated to offer the best facilities. When all of this is combined with luxurious service, the experience becomes one of the best that a visitor can find in Santo Domingo and only at El Embajador, a Royal Hideaway Hotel.


March 6, 2018 – The Barceló Hotel Group is delighted to announce that 97 properties within the group have been included within the prestigious Guest Review Awards 2017 – a title given to the best rated hotels by Booking.com customers from around the world. These 97 properties accounts for 60% of the group’s portfolio in 15 countries across Europe and Latin America with the guest satisfaction across the acclaimed hotel chain averaging 8.3 out of 10.

Distinguished Hotels holding the Guest Reviews Award 2017:
Barceló Hamburg Germany
Barceló Aruba Aruba
Barceló San José Costa Rica
Barceló Tambor Costa Rica
Occidental Papagayo Costa Rica
Barceló Salinas Ecuador
Barceló San Salvador El Salvador
Allegro Granada Spain
Asia Gardens Hotel & Thai Spa, a Royal Hideaway Hotel Spain
Barceló Bilbao Nervión Spain
Barceló Cabo De Gata Spain
Barceló Cáceres Spain
Barceló Carmen Granada Spain
Barceló Castillo Beach Resort Spain
Barceló Castillo Royal Level Spain
Barceló Corralejo Bay Spain
Barceló Corralejo Sands Spain
Barceló Costa Ballena Spain
Barceló Costa Vasca Spain
Barceló Emperatriz Spain
Barceló Granada Congress Spain
Barceló Hamilton Menorca Spain
Barceló Illetas Albatros Spain
Barceló Jerez Montecastillo Spain
Barceló Málaga Spain
Barceló Marbella Spain
Barceló Monasterio de Boltaña Spain
Barceló Montecastillo Golf Spain
Barceló Oviedo Spain
Barceló Portinatx Spain
Barceló Punta Umbría Beach Resort Spain
Barceló Punta Umbría Mar Spain
Barceló Raval Spain
Barceló Sants Spain
Barceló Sevilla Renacimiento Spain
Barceló Teguise Beach Spain
Barceló Torre de Madrid Spain
Barceló Valencia Spain
Formentor | A Royal Hideaway Hotel Spain
La Bobadilla | A Royal Hideaway Hotel Spain
Occidental Aranjuez Spain
Occidental Atenea Mar Spain
Occidental Bilbao Spain
Occidental Cádiz Spain
Occidental Cala Viñas Spain
Occidental Castellana Norte Spain
Occidental Estepona Thalasso Spa Spain
Occidental Granada Spain
Occidental Ibiza Spain
Occidental Isla Cristina Spain
Occidental Jandía Mar Spain
Occidental Jandía Playa Spain
Occidental Jandía Royal Level Spain
Occidental Lanzarote Playa Spain
Occidental Madrid Este Spain
Occidental Menorca Spain
Occidental Murcia Siete Coronas Spain
Occidental Playa de Palma Spain
Occidental Santa Cruz Contemporáneo Spain
Royal Hideaway Sancti Petri Spain
Barceló Hydra Beach Greece
Barceló Guatemala City Guatemala
Barceló Aran Mantegna Italy
Barceló Milán Italy
Occidental Aurelia Italy
Allegro Playacar Mexico
Barcelo Gran Faro Los Cabos Mexico
Barceló Huatulco Mexico
Barceló Ixtapa Mexico
Barceló Karmina Mexico
Barceló Maya Beach Mexico
Barceló Maya Colonial Mexico
Barceló Maya Palace Mexico
Barceló Maya Tropical Mexico
Barceló México Reforma Mexico
Barceló Puerto Vallarta Mexico
Occidental at Xcaret Destination Mexico
Occidental Costa Cancún Mexico
Occidental Cozumel Mexico
Occidental Cuernavaca Mexico
Occidental JF Puebla Mexico
Occidental Nuevo Vallarta Mexico
Occidental Querétaro Mexico
Occidental Tucancún Mexico
Royal Hideaway Playacar Mexico
Barceló Managua Nicaragua
Occidental Panamá City Panama
Barceló Brno Palace Czech Republic
Barceló Old Town Praha Czech Republic
Occidental Praha Czech Republic
Occidental Praha Five Czech Republic
Occidental Praha Wilson Czech Republic
Barceló Bávaro Beach Dominican Republic
Barceló Bávaro Palace Dominican Republic
Barceló Santo Domingo Dominican Republic
El Embajador | A Royal Hideaway Hotel Dominican Republic
Occidental The Public Turkey
Total: 97 hoteles  15 países
About Booking.com:
Booking.com was founded in Amsterdam in 1996 and has gone from being a small Dutch start-up to one of the largest travel e-commerce companies in the world. Booking.com is part of Booking Holdings Inc. (NASDAQ: BKNG) and has more than 15,000 employees in 198 offices in 70 countries around the world.
Booking.com, whose mission is to make the world available to everyone, is committed to making travelling easier through digital technology. At Booking.com we connect travellers with the widest range of incredible accommodation, such as apartments, houses, luxury resorts, family-run bed & breakfasts and even igloos and tree houses. The web and apps of Booking.com are available in more than 40 languages, and in them guests will find 1,693,549 accommodations, in 128,872 destinations in 229 countries and areas around the world.
Each day more than 1,550,000 nights are reserved on the platform. Customers, whether travelling for leisure or for business, can immediately book their ideal accommodation easily and quickly though Booking.com, without management fees and with the guarantee that they will not overpay. The Booking.com support team is available 24 hours a day, 7 days a week, in more than 40 different languages.


Madrid, February 1st 2018. – He had never done it before, but there must be a first time for everything, even for Scott Schuman. For the first time in his career, the photographer and founder of the The Sartorialist  blog, considered the pioneer in the photography urban fashion, has abandoned the streets of the world’s major cities and the international fashion week runways for a five-star hotel on the Riviera Maya. And now, Scott Schuman has signed off the Royal Hideaway Playacar hotel’s latest marketing campaign, using its guests as his subjects. The hotel and the photographer joined forces to provide this unique experience for guests, one inspired by the aesthetic of social networks, just like a stay at a Royal Hideaway according to The Sartorialist.
The Guest Listis a series of photographs taken by Scott Schuman during his stay, and illustrates the essential character of the hotel through its guests. He regularly posts on his blog street-style photos of all kinds of people representing timeless attitude, style and elegance, and now guests at the Royal Hideaway Playacar have become part of that select group of people throughout the world who epitomize what The Sartorialist defines as true style. Thus, the hotel has treated its guests to the experience of featuring in the work of someone who is currently one of the fashion industry’s most prestigious photographers.

Scott Schuman
Scott Schuman

The figures speak for themselves: the blog that Scott Schuman set up in 2005 has 14 million page views per month, has attracted a million Instagram followers and, over the last two years, has become one of the fastest-growing blogs, doubling its number of active users to exceed 400 million. An average of 80 million photos are shared every day, and there is no doubt that those authored by The Sartorialist are among the most popular by virtue of their unique and pioneering ability to capture the style of real people anywhere in the world.

The Guest List: the experience of being photographed by an icon of the fashion world

It is this ability that the photographer draws on in his current marketing campaign for the Royal Hideaway Playacar, an exclusive, five star, adults-only resort overlooking the white sands of an idyllic beach on the Riviera Maya. Normally, it is people walking along the street who reveal the essential character and style of a place or a city, and this premise holds true at the Royal Hideaway Playacar, where the guests are a true reflection of one of the most privileged havens in the Mexican Caribbean.

This is the concept underpinning The Guest List project: to capture the personality of the Royal Hideaway Playacar through the guests who most accurately represent it, and to hire the best person for the job – the photographer Scott Schuman, an expert in conveying the essence of the places he visits.

Photos of clients of the Royal Hideaway Hotel taken by The Sartorialist
Photos of clients of the Royal Hideaway Hotel taken by The Sartorialist

My job is very simple. I travel around the world and photograph the people I meet, places, indoor scenes and landscapes that strike me as particularly inspiring, and I share them on the internet”, is how the photographer describes his day-to-day work.
Working within the Royal Hideaway philosophy, the campaign aims to express the values of its brand and hotels by creating a communication code that links style with fashion and special moments. “The magic of this job lies in (…) being spontaneous, capturing moments and people. This place has a certain beauty, confidence and elegance that you don’t often see, and it is very inspiring,” adds the North American.
A hotel that radiates exclusivity
The Sartorialist found himself captivated by the atmosphere of the Royal Hideaway Playacar hotel: “I believe it is more than a classic. It has such refinement; it transcends time. It is gorgeous, thrilling. The décor, quality, colour, features and details: everything is done so well, but it also has a timeless quality, (…) a quality that one does not always find in fashion”.
Every visitor to the Royal Hideaway Playacar hotel falls in love with it, thanks to its unique location overlooking the white sands of one of the Riviera Maya’s idyllic beaches, and thanks to the exclusive range of luxury experiences offered within an all-inclusive package. With 200 superb rooms offering the promise of a luxury stay in a lush garden setting, the hotel provides every facility required for an amazing vacation, including 6 restaurants serving international cuisine, with the highlight being the Chef’s Table experience at the Ventanas Restaurant.

Royal Hideaway Playacar
Royal Hideaway Playacar

Luxury pervades every corner of the hotel, including its 6 swimming pools, spa and gym, as well as the host of experiences on offer, both within the hotel itself and on the idyllic beach outside. Your dream of tranquility and privacy in a luxury adults-only setting can become reality on the Riviera Maya, thanks to the Royal Hideaway Playacar – Adults Only part of the Leading Hotels of the World consortium.
About Scott Schuman
Scott Schuman has a close and long-standing relationship with the fashion world. In 2009, Penguin published an anthology of his snapshots which to date has sold over 100,000 copies, and his work forms part of the permanent display at both the Victoria & Albert Museum and the Tokyo Metropolitan Museum of Photography. He is currently working on his next book. Thus, the subjects of the snapshots taken during his stay at the Royal Hideaway Playacar will achieve a distinction reserved for only a select few: the honor of having been photographed by the man considered the father of Street Style.
About Royal Hideaway Luxury Hotels & Resorts:
The art of fine moments is a perfect description of Royal Hideaway Luxury Hotels & Resorts. Positioned in the luxury segment of the market as guardians of refinement and good taste, its resort hotels base their appeal on the promise of a superlative experience. This upmarket brand includes two hotels in Latin America: the Royal Hideaway Playacar, an exclusive Adults-Only resort on the Riviera Maya (Mexico), and the iconic El Embajador, a Royal Hideaway Hotel in Santo Domingo (Dominican Republic). In Spain, Royal Hideaway has four high-class establishments: La Bobadilla, a Royal Hideaway Hotel in Loja (Granada); Hotel Formentor, a Royal Hideaway Hotel in Formentor (Mallorca); Asia Gardens, a Royal Hideaway Hotel, in Finestrat (Alicante), and the Royal Hideaway Sancti Petri in Sancti Petri ( Cádiz). January 2018 will see the opening of the Royal Hideaway Corales Resort in La Caleta (Tenerife). Seven different hotels with the same values and a singular understanding of the art of living well.


London 2017: The Barceló Hotel Group announces the launchof Royal Hideaway Corales Resort, its first Royal Hideaway Hotel in Tenerife. Opening in February 2018,this 5* resort is located on the southern end of Tenerife island and is divided into two distinct areas with one designed exclusively for adults and the other to cater for the entire family.
Royal Hideaway Corales Resort
Royal Hideaway Corales Resort
Royal Hideaway Corales Resort, which will be the seventh hotel in the collection, overlooks Playa Enramada beach and is situated next to the picturesque town of La Caleta. The sleek and modern aesthetic of the newly built hotelwascreated by Leonardo Omar, a prestigious Spanish architect and designed by the famous MKV London studio. Drawing on the local surroundings and underwater sea life, the communal areas are inspired by the intricate formation of coral and will mirror its delicate formation and colour to raise awareness about the natural beauty of the marine world.
Split into two hotels, the adult specific ‘Corales Beach’ is created exclusively of Junior Suites, complete with ocean view terraces. The floor-to-ceiling windows allow guests to make the most of the sunlight and spectacular island views. The family-friendly ‘Corales Suites’ has 114apartments, 1,2 or 3-bedroom deluxe ocean-view apartments with private terraces. These are ideal for families of up to 6 people and all have a living room – perfect for some quality family time.
The hotel has nine restaurants and bars, with four exclusively for guests staying at the adults-only Corales Beach. Dining options will range from a la carte to buffet style dining and poolside bar snacks and there will be a range of national and international cuisine. An onsite ice cream parlour is also set to be popular place for the adults and kiddies alike.
Royal Hideaway Corales Resort also provides bespoke luxury experiences to showcase everything the island has to offer. Guests will have access to the finest restaurants, bars and clubs, as well as the secret beaches andTenerife’s best shopping hot spots. Example experiences on offer include helicopter, Ferrari and boat tours around the island; private visits to local attractions including the Cueva del Viento and local wineries; deep sea-fishing; paragliding through Teide National Park and star gazing with a trained astronomer. Allexcursions can be curated to create the perfect personal experience for guests staying at Royal Hideaway Corales Resort.
Relaxation is paramount at Royal Hideaway CoralesResort and the Spa and Wellness Centre is the perfect space to unwind. With a range of treatments available in the seven private luxury spa suites, as well as a hydrotherapy circuitwhich includes hydromassage jets, swan neck jets and waterfalls, guests can be sure to leave feeling refreshed and rejuvenated. For the more energetic, the location of Royal Hideaway Corales Resortoffers a natural paradise where guests can try their hand at snorkelling or windsurfing or enjoy a game of golf,go marine mammal watching or simply take a dip in one of the 3 outdoor heated salt-water swimming pools.
Rates at Royal Hideaway Corales Beachfor a Junior Suite start from €300 per room, per night on a bed and breakfast basis.
Rates at Royal Hideaway Corales Suites for a Deluxe Suite start from €400 per room, per night on a bed and breakfast basis.
For more information please visit: www.barcelo.com or call + (34) 922 86 09 12


October 2017- One thing is clear in the world of traveling— the way we travel has radically changed since social networks exploded onto the scene. Both with regard to the planning phase and to broadcasting the stay from the destination itself,these have become a source of information and inspiration, increasingly influencing our decisionmaking. Among the effects is the fact thatwe’ve become voyeurs— we love images that show us the lives of others and, in the case of influencers, the life we would like to lead, even ifonly fora few moments.
Always traveling to paradise, always eating the best breakfast and always closer to the beach than any other mortal at this moment— this is how influencers travel and what they show us on their profiles. If we all want to be like our favorite opinion leaders, why not give it a try? Using this idea, Barceló Hotel Group brings you these ideal vacations through its Barcelostories.com project where over 50 of the most internationally-recognized Instagrammers share more of 500 pictures and videos of their Caribbean experiences to inspire future travelers. Going to where they’ve been has never been so easy.
The use of Instagram, the most important decision-making tool, has doubled in use in just two years
A bit of context: six out of every 10 people in the world have a cell phone, on which they spend an average of 170 minutes per day. What do they do? According to the latest Ditrendria Report in 2017, Mobiles in Spain and in the World,they watch videos, browse the internet, and of course, go on social networks.
Despite the fact that you can’t fathom spending any more timeopening and closing these apps than you already do, according to experts in the sector this trend has only just begun; experts predicted that by 2022 our favorite pastime of seeing what our friends (and enemies) and leading influencers are up to will increase by 39%, and already in the past two years Instagram use has doubled, exceeding 400 million active users. This activity has changed our relationships with our interests, from fashion and food to travel.
And there is no lack of examples: the famous images of Trolltunga Rock in Norway caused an increase in its number of visitors from 500 to 40,000 in just five years; and theareas preferred by influencers in New Zealand saw an increase of 14%. The reason? Social network content that transformed these places into must sees by so-called social travelers.
Blogger Andie Fitzgerald
Blogger Andie Fitzgerald
Barceló Stories: 5 clicks away, from Instagram to booking the experience
Given that we love to let our fantasies control our thumbs and it’sthey that click on the heart icon each time the travel influencers Thiago Correa or Courtney Scott post a photo of their latest adventure on Instagram, the Barceló Stories platform is back for its second year with over 20 new faces (in 2016 there were already 26 Instagrammers) from the United States, Brazil, Mexico, Canada and Russia. They share their travel experiences from a dozen Barceló Hotel Group hotels in Aruba, Costa Rica, Mexico and the Dominican Republic, using videos they made themselves which serve as inspiration for all those planning a vacation.
Through the website, future travelers can access all of the necessary information to replicate the plan and even book their stay and experiences in the exact same place where the leading Instagrammers stayed. Is it possible to travel like them? Barceló Hotel Group gives its response through the Barceló Stories platform— yes, and it can be done in under five clicks.
Blogger Alex Lettrich
Blogger Alex Lettrich

This way travelers can replicate the plans of 50 known influencers, choosing their future vacations based on social content. Barceló Stories allows new travelers to become inspired by applying filters for preferred destination and interests.

And this so-called social travel is also a plus for travelers with very clear interests: food, sports, beauty and romantic getaways are just some of the options offered by the platform to complete the steps taking you from a post on social media to the perfect vacation.
See the video here.
Over 80 million photos shared per day— a record of inspiration
Because each day an average of over 80 million photos are sharedon Instagram, because 1.9 billion people around the world regularly log onto social media and because one of the three most-bought products by cell-phone users on their smartphones are travel-related, it is clear what millions of people are sharing, without being totally conscious of it— we love to see and be seen, and if it’s in a bathing suit with a platter of freshly-cut fruit in the frame and the blue sea in the background, even better. Like.
About the Barceló Hotel Group:
Barceló Hotel Group, the hotel division of the Barceló Group, is the 3rd largest chain in Spain and 42nd in the world. It currently has 232 4- and 5-star urban and resorthotels, over 50,000 rooms in 21 countries and is marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels.