The hotel will undergo rebranding to become a Royal Hideaway, the luxury brand of Barcelo Hotel Group

January 2019: Barceló Hotel Group has announced the first Royal Hideaway Hotel opening in the region, after the signing with owning company Seven Tides for the management contract of Dukes Dubai. The Palm property will undergo a rebrand this February to become Dukes Dubai, a Royal Hideaway hotel.

Dukes Dubai, a Royal Hideaway Hotel








The signing was held in Dubai, United Arab Emirateson the 26th January, between Jaime Buxó, Chief Development Officer at Barceló Hotel Groupand Abdulla bin Sulayem, CEO of Seven Tides, and in the presence of Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the GCC.

‘Royal Hideway’ is the group’s five-star brand, which boasts an international portfolio of exquisite properties, situated at the world’s most idyllic locations, offeringprivacy in luxury settings. The deluxe offering from the Spanish hospitality giant has become a firm favourite amongst global travellers.






Jaime Buxó, Chief Development Officer at Barceló Hotel Group comments: “The hotel is a stunning addition to Barcelo’s growing luxury portfolio. Guests will experience first-class service coupled with exceptional facilities and vibrant surroundingson the iconic Palm Jumeirah, all making for a truly memorable stay. The rebranding further demonstrates our ambitious growth plans in the Middle East market.

We’re delighted to work with Barceló Hotel Group says Abdulla Bin Sulayem, CEO of Seven Tides. “The hotel will be operated under the Group’s Royal Hideaway brand to maintain the quintessence and personality of the property, coupled with the high standards of services and hotel management know-how that Barceló Hotel Group is synonymous for.”






Dukes Dubai, a Royal Hideaway Hotel is located alongside the beautiful coast of the Arabian seas, featuresexquisite design and extraordinary amenities that are unique to the property. The exceptional combination of Barceló’s world-class brand, the extensive culinary and leisure activities at the resort, will provide upscale travelers, with the opportunity to experience the best from UAE’s leading tourist destination.

Delivering an upscale blend of cosmopolitan luxury twinned with tradition, the hotel comprises 279 guestrooms plus 287 fully furnished hotel apartments. The property offers contemporary leisure, conference and entertainment facilities including a stunning private beach, indoor pool, outdoor infinity pool and state-of-the-art gym as well as six distinctive dining experiences.

About Barceló Hotel Group:

Barceló Hotel Group is the hotel division of the Barceló Group, which is the 2nd largest chain in Spain and the 29th in the world. It currently operates 250 leisure and city hotels with 4 and 5 stars, and over 55,000 rooms in 22 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels& Resorts, Occidental Hotels& Resorts y Allegro Hotels.

About Seven Tides:

Based in Dubai, United Arab Emirates, privately owned Seven Tides is an internationally oriented holding company established in 2004. Currently focusing on hospitality and real estate sectors, Seven Tides thinks progressively, works creatively, partners strategically and acts quickly. The result is a current portfolio of offerings from landmark hospitality acquisitions and commercial buildings to residential towers and multi-use complexes in the gateway cities of London and Dubai.