THE BARCELÓ HOTEL GROUP ENDS 2017 WITH 10 NEW ESTABLISHMENTS
The United Arab Emirates is one of the chain's new initiatives and a region where the group aims to corner the medium/high-end market segment that has a strong potential for growth
17 January 2018. Coinciding with the 38th edition of the FITUR International Tourism Fair, the Barceló Hotel Group today presented its overview of 2017 and its plans for growth for 2018 to the media.
2017: A good year for the group’s expansion
Over the course of this past year, the chain has added a total of 10 hotels and 2,520 rooms, thereby increasing its portfolio to 236 establishments and 52,319 rooms in 22 countries.
Hotel name/ Country/ Rooms:
Barceló Torre de Madrid Spain 256
Occidental Murcia Siete Coronas Spain 156
Barceló Portinatx Spain 134
Barceló Carmen Granada Spain 222
Royal Hideaway Santa Catalina Spain 206
Occidental Aurelia Italy 84
Allegro Palma Real Cuba 470
Barceló México Reforma Mexico 500
Grand Hotel Sharjah United Arab Emirates 230
Barceló Dubai Marina Residences United Arab Emirates 262
Total: 10 hotels 2,520 rooms
Spain is the country with the most growth as it represents 50% of the new openings, some of which were made possible thanks to the group’s excellent negotiation skills with the industry’s small, family-owned businesses. Also worth highlighting is that this expansion has enabled the group to consolidate itself in the heart of the Spanish capital and to establish a presence in Mexico City, a destination that the chain has pursued for some time. However, a key milestone for the Barceló Hotel Group is its entry into the Middle East, which is a challenge it has been working on for several years that has finally become a reality.
United Arab Emirates, the Barceló Hotel Group’s new initiative:
According to Jaime Buxó, Chief Development Officer of the Barceló Hotel Group, “The United Arab Emirates are renowned for their grand luxury hotels. According to the MasterCard Index of Global Destination Cities, in 2017 Dubai was ranked fourth in terms of foreign tourists, with 16 million visitors, a number that is expected to reach 20 million in 2020. This growth must be sustained by the medium/high-end tourism segment, in which we have a great deal of expertise”.
The implementation of the Majorcan hotel group in this region will take place progressively and, for the time being, with management contracts.
In this regard, Buxó explained that “the company already operates a four-star leisure hotel with 230 rooms in the Emirate of Sharjah, one of the safest in the region and only 15 minutes from Dubai International Airport. Upon completing its 2018 renovation, this hotel, which is located on a gorgeous beach that is extremely popular with tourists, will be called the Occidental Sharjah Grand. The fantastic climate during the European winter and the airport connections make this an excellent destination for European tourists and Gulf markets, particularly Saudi Arabia”.
He also added that “we have focused on a new accommodation concept that works extremely well in the Emirates with foreign tourists and business clients alike. It consists of flats with hotel services that are rented primarily for long stays. The recently-opened Barceló Dubai Marina Residences has 262 flats. The elements that stand out the most about this establishment are its modern facilities, spacious and elegant flats, and extraordinary location in the heart of the city’s most appealing district”.
Lastly, he stated that “as of Spring 2018, we will have our first Occidental hotel in Dubai: a four-star establishment with 239 rooms that is currently under construction. It will target business travellers due to its location in one of Dubai’s top corporate hubs and its extensive array of conference and meeting rooms, in combination with its proximity to Al Maktoum International Airport and the venue that housed the 2010 Expo. Also, before the end of the year we will open our second urban hotel under the Barceló brand. It will be located in the new Al Jadaf quarter, which is near the city’s financial district”.
However, he concluded that “we are currently negotiating and looking forward to signing contracts for seven hotels in the Emirates between now and the end of 2018. We are seeing that the Barceló Hotel Group is being widely welcomed along with its hotel brands thanks to the group’s values, which many Emirate businesses share, such as being a family-owned business with more than 80 years of history in the tourism industry, its solidity, and its flexible and personalised approach to the goals it sets”.
The Barceló Hotel Group’s presence in the United Arab Emirates:
Hotel/apartment name/ No. of romos/ Inauguration
Occidental Sharjah Grand 230 Operational
Barceló Dubai Marina Residences 262 Operational
Occidental (name TBA) 239 Spring 2018
TOTAL: 3 hotels 731 rooms
Barceló Hotels & Resorts opening soon:
The Majorcan group has signed agreements to add 14 new hotels in Spain, Morocco, Hungary, Germany, China and the United Arab Emirates between now and 2019.
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