Barceló REGEN

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Our sustainability strategy

The new Barceló REGEN strategy was created to promote a positive impact from Barceló, to help us achieve our ambition of becoming leaders in regenerative tourism. At Barceló we assume our leadership when it comes to building an equitable, inclusive and regenerative economic model for all people and the planet.

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Our sustainability strategy

The new Barceló REGEN strategy was created to promote a positive impact from Barceló, to help us achieve our ambition of becoming leaders in regenerative tourism. At Barceló we assume our leadership when it comes to building an equitable, inclusive and regenerative economic model for all people and the planet.

Our sustainability strategy

The new Barceló REGEN strategy was created to promote a positive impact from Barceló, to help us achieve our ambition of becoming leaders in regenerative tourism. At Barceló we assume our leadership when it comes to building an equitable, inclusive and regenerative economic model for all people and the planet.

A systemic change with a focus on regeneration


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Our 3 pillars


Social commitment

Growth and development of the communities in which we operate

- Development of the local economy through Barceló Experiences

- Social action through the Barceló Foundation

- Acquisition of local products and services

- Respect for the traditions, laws and customs of regions and countries

Alliances and recognitions

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Barceló Hotel Group has adhered to the United Nations Global Compact (UN Global Compact) and its 10 Principles since 2002.


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In 2011, Barceló Hotel Group signed the World Tourism Organisation's Global Code of Ethics for Tourism, which includes economic, social, cultural and environmental aspects.


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Barceló Hotel Group has adhered to the Tourism Sector Code of Conduct for the protection of children and adolescents against sexual exploitation in travel and tourism (ECPAT) since 2007.


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Together with other hotel chains, the World Travel & Tourism Council and the Sustainable Hospitality Alliance, at Barceló Hotel Group we have worked on a pioneering initiative for the common definition of hotel sustainability criteria and promoting responsible travel and tourism. The Basic Sustainability Framework aims to offer a common starting point for the sustainability of hotels in order to have a positive impact on the planet and people.


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Barceló Responsible has been recognised at the ReThink Hotel 2022 Awards as one of the best sustainability projects in Spain.