Barceló REGEN

Our sustainability strategy

The new Barceló REGEN strategy was created to promote a positive impact from Barceló, to help us achieve our ambition of becoming leaders in regenerative tourism. At Barceló we assume our leadership when it comes to building an equitable, inclusive and regenerative economic model for all people and the planet.

Our sustainability strategy

Global Sustainability Strategy

Barceló Responsible was created to unify and strengthen sustainability initiatives in all our areas of action. We actively participate in a more sustainable and responsible tourism, we maximise our positive impact on society, we contribute to the development of the local economy and we are committed to the conservation and protection of the environment. We work now to ensure our future. Because we are all Barceló Responsible.

A systemic change with a focus on regeneration

Our 3 pillars

01 Glocal. Sustainable investment in local communities with global impact.

* Dynamisation of the business network

* Generation of local employment

* Promotion and visibility of local suppliers and businesses

* Protection and enhancement of the cultural and natural heritage of destinations

02 Fair, Ethical. Our social role.

* We generate inclusive and intergenerational employment.

* We create job opportunities for young people and local employment.

* We develop internal talent by investing in training.

03 Caring for the Planet – Caring for People

* Planet Carer: our contribution to preserving the environment and protecting biodiversity.

* People Carer: we promote the well-being of people through caring for the experience and contributing to the implementation of healthy habits in our customers and employees.

Main projects and contribution 2023

- Glocal experience

- Barceló Experiences

+200 entrepreneurs and SMEs

+€6.000 additional income for local businesses

+850 local experiences

- Barceló Foundation

81 actions

€1.7M in projects

+268,000 beneficiaries

- Social investment in destinations

+€1,7M in donations

+30 tonnes of food donated

- 6 Michelin stars and 1 Michelin Green Star in restaurants with local gastronomy

- Protection of cultural heritage

- 95% local purchases and 30% 0 km purchases.

- €17.8M in purchases from special employment centres

- 561,000 hours of training (+35% compared to the previous year)

- 5,13% increase average remuneration

- Gross wage gap in 2023 is 2,76% in favour of women

- Happy and memorable experience: 56 NPS

- Creating healthy habits

- Differential experiences with the aim of taking care of our customers

-Circular thinking

-Objective of all hotels with energy rating A, B or C in 2027

-100% hotels in Spain with green energy

-€7.9M allocated to the protection and improvement of the environment

-86 hotels with renewable installation

-Reduction of resource consumption intensity ratios

-New sustainable uniforms

- International initiatives to which we are committed: United Nations Global Compact, Global Code of Ethics for Tourism, ECPAT-The Code

- Members of the Global Sustainable Tourism Council (GSTC)

- Participation in sustainability forums and seminars

- Press releases with a focus on sustainability

Main projects and contribution 2022

-Glocal experience

-Barceló Experiences

+90 entrepreneurs and SMEs

+€11,000 additional income for local businesses

+700 local experiences

-Barceló Foundation

125 actions

€1.7M in projects

212,000 beneficiaries

-Social investment in destinations

+€68,000 in donations

+18 tonnes of food donated

-5 Michelin stars in restaurants with local gastronomy

-Protection of cultural heritage

-90% local purchases and 30% 0 km purchases.

-€14.8M in purchases from special employment centres

- 415,000 hours of training (+46% compared to the previous year)

- 5% increase average remuneration

- Gross wage gap in 2022 is 11.5% in favour of women

One Planet - One Health

-Happy and memorable experience: 56 NPS

-Creating healthy habits

+40 differential experiences with the aim of taking care of our customers

-Circular thinking

-Objective of all hotels with energy rating A, B or C in five years.

-100% hotels in Spain with green energy

-€6.3M allocated to the protection and improvement of the environment

-58 hotels with renewable installation

-Reduction of resource consumption intensity ratios

-New sustainable uniforms

Social commitment

Growth and development of the communities in which we operate

- Development of the local economy through Barceló Experiences

- Social action through the Barceló Foundation

- Acquisition of local products and services

- Respect for the traditions, laws and customs of regions and countries

Alliances and recognitions

Barceló Hotel Group has adhered to the United Nations Global Compact (UN Global Compact) and its 10 Principles since 2002.

In 2011, Barceló Hotel Group signed the World Tourism Organisation's Global Code of Ethics for Tourism, which includes economic, social, cultural and environmental aspects.

Barceló Hotel Group has adhered to the Tourism Sector Code of Conduct for the protection of children and adolescents against sexual exploitation in travel and tourism (ECPAT) since 2007.

Together with other hotel chains, the World Travel & Tourism Council and the Sustainable Hospitality Alliance, at Barceló Hotel Group we have worked on a pioneering initiative for the common definition of hotel sustainability criteria and promoting responsible travel and tourism. The Basic Sustainability Framework aims to offer a common starting point for the sustainability of hotels in order to have a positive impact on the planet and people.